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Jason Waggoner


Jason Waggoner

Jason Waggoner


Newport Beach, CA

Vice President, Kadenwood

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Jason is a renowned and accomplished branding and operations expert adept at combining innovative ideas in the consumer products industry with tried and true practices to develop truly sustainable competitive advantage. As Vice President of Kadenwood BioSciences, he leads the creation of a fully-integrated vertical supply chain for hemp-derived CBD that starts with a proprietary genetics and seeds operation, scales and optimizes growth at the farming level, and facilitates processing and manufacturing all the way to the shelf. Drawing on lessons learned from a career in developing and managing global brands and businesses such as Progresso Soup, Cascadian Farm organic fruits and vegetables, Cocoa Puffs brand cereal, and King’s Hawaiian Bakery his approach combines conventional market wisdom with analytics and data that drives the topline while securing the bottomline.