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John Roulac


John Roulac

John Roulac


Founder & Chief Hemp Officer, RE Botanicals, Inc.

Founder, Nutiva

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John W. Roulac is founder and Chief Hemp Officer of RE Botanicals, the Pure Organic Hemp Apothecary brand. In 1999, John founded the organic superfoods brand Nutiva.  For seven consecutive years, under John’s leadership, Inc. Magazine selected Nutiva as one of American’s fastest growing companies.  Governor Jerry Brown appointed John to serve on the California Department of Food & Ag’s Hemp Advisory Panel. A longtime advocate for healthy people and ecosystems.  He has sourced and formulated close to $1B in retail sales of organic superfoods in the past 20 years. John is champion for regenerative agriculture, organic hemp farming and healthy oceans. He helped jumpstart the modern home-composting movement in the early 1990s and successfully sued the US DEA in a historic 2004 federal court victory to keep hemp foods legal. John has authored four books on hemp and composting, with combined sales of more than one million copies. John is the co-producer of the 2019 documentary film Kiss the Ground. He has also founded five nonprofit ecological groups, including