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J. Michael Roach


J. Michael Roach

J. Michael Roach


Creative Director, The Good Seed

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An expert in the field of software architecture and web development, Michael has dedicated his professional career to digital marketing, and corporate branding. Adept at both the analytical and creative, Michael creates out of the box solutions to communication and technical challenges by combining efficiencies in business logic with sound marketing strategy.

Since 1994, Michael served as a technical support staff specialist and trainer for an international communications software company, a pioneer in the field of web development, and brand manager for a major portfolio of outdoor brands. In 2008 he joined his wife as a founding member of the Caledon family of agencies.

Michael has served as president of the Mid-Missouri chapter of the American Advertising Federation and chair of both the Small Business Committee and the Small Business Awards of the Columbia Chamber of Commerce. Regarded as a marketing leader, he was voted Ad Pro of the Year by his peers, and has led teams that have won dozens ADDY Awards in both digital and traditional media including three Best of Interactive awards and a Best in Show. In 2015, Michael served as part of the winning Startup Weekend Columbia team.